The Basics to Consider in Growing a Business


The greatest of entrepreneurs and professionals recognize the importance of continuous self-development, and being successful in your entrepreneurial pursuit entails having a certain set of skills. These skills have changed over time – the entrepreneurial skills needed several years ago may not be the same ones that are needed today. Majority of skills now are based on technology.

All successful entrepreneurs have comprehensive business plans that contain all the things they want to achieve and have devised strategies on how to achieve them.

The Balance Small Business believes that the following factors are necessary to put up a profitable business:

1.    Technology

With the technological trend nowadays, it is essential for a business to have people who are knowledgeable in information technology who can make for the company a system that records financial transactions that work well with mobile payment apps. 

A business also needs to be visible in the World Wide Web, so it is essential to hire people to work as web developers who can also do search engine optimization (SEO).  SEO is responsible for making your content visible to your target market.

2.    Originality

Do market research to find out what your community needs. If there is already duplicity of services or products offered in your community, find a way to make your business set apart from others.

3.    Social Media

Gaining a big following on social media is now the aim of many businesses. Because of the dynamic nature of social media, various social media platforms are trying to implement stricter privacy policies.  The successful entrepreneurs are those that can keep up with this rapid technological development and the more rigorous rules of social media platforms.

4.    Build Links

Be visible in your community by supporting community projects and events. You can also do partnerships with other establishments in your community as a way of building relationships that will possibly benefit your business in the future.

5.    Manpower Sourcing

It’s important to hire people who are not only trustworthy and reliable but also complement your skills. They should also share your vision for the business. 

6.    Strategic Planning

Set timelines for an overall evaluation of the business operation. This can be done monthly, quarterly, or whenever the need arises. Be specific with your desired outcome vis-a-vis your target date. During the evaluation, be sure to include every aspect of your business operation like finances and marketing.

7.    Flexibility

Most workers nowadays are looking for employment that allows them to have flexible time and less commute. This set-up can also be beneficial to your business especially in reducing operation cost.

8.    Manage your finances

Learn financial management, or hire someone that knows it well. Consider how much start-up capital you will need, then as profits start to come in, plan how or where you will spend it. You can either branch out or invest in an entirely new niche.

9.    Managing Setbacks

In your journey as an entrepreneur, it is not inevitable for you to experience failures. With this in mind, set aside an emergency fund for use when unforeseen expenses arise. Most importantly, train your mind to deal with road bumps so your employees have someone to emulate when such scenarios happen.